Listen to Les! Websites are a huge portion of most makers business these days. Getting one as soon as possible it the best bet...its gona take a year or so for it to get known, and the tidbit about keeping it updated and fresh is a must!
I personally think that if at all possible, a knifemaker should build/maintain their own site(s). Before you swoon, think about this way. Nobody knows better how to present you, than YOU. Most web design outfits seem to have this "selling lust" as their first rule. They want to sell, sell, sell, and cram it down the vistiors' throats. If thats how you want to be viewed, then have someone else build/maintain your site. Its always so obvious to me when I visit a Maker's site, whether they actually had a had in it, or someone else has the reins. Selling a knife is just as much about selling a little piece of yourself as it is the knife. Having a website that is fresh, friendly, and personable makes folks feel more at ease and lets them get to know not only your knives, but the person behind them too.