Just flipped over to FB, (my wife has an account, with my name tied to it) she was trying to win something for a contest is how my name got tied to it!! About the only time I get on their is when her illness makes her unable to!!
So I got to ask a couple of questions from you John.
I have heard that you have to be somewhat evasive to skirt the FB police, IE using private messages to sell and such. Is that true??
Next question do you sell a lot thru FB??
Here’s the thing about facebook and selling knives on it. I don’t use facebook as a store or a website. That is a huge mistake that people make. If your posts look like ads people will scroll past.
You need to think of facebook as a newspaper that is constantly moving past the reader. You need to give them a reason to click on your post. The idea is to engage with people. When people engage with your post, that posts keeps popping up. The more people click on it the more it pops back up. Their friends see it, etc. It’s like compound interest. (pun intended)
People like to see how the sausage is made. I post a lot of in-progress pictures. People really like that.
As far as sales go, the sales come to me. I don’t post prices. People see the pictures and messages that I post and they comment on the post. That comment is my chance to start a conversation with them. From there I gauge interest. If someone is a potential buyer, I reach out with private messages and we start talking. Often people send me a message and ask about prices, etc.
That’s the real value of Facebook. It is the perfect way to engage with people and create relationships. A whole lot of my customers are repeat customers.
I don’t have a website. Facebook is all I use and I’ve had a waiting list since the first year I began making knives.
