I've been building and marketing my own and a few others small business websites since 2001. Here's a few things that will help you.
1. Avoid GoDaddy. Just take a lot of time and read their Agreement. You'll then see why. Besides, there are better hosts for your business website that are cheaper, mainly HostGator.
2. Avoid the freebie websites. They're free for a reason and most look very amateurish or they paste ads all over your website, which in turn makes your site look unprofessional.
2. Use WordPress. Most hosting companies have a one click install of it that comes with their hosting packages. Although WordPress started out as a blogging platform, it has blossomed into a full strength CMS program. There are literally hundreds of thousands of free templates for you too choose from. Plus, if you can navigate and use these forums and email, you can use WordPress. It's that easy. WordPress allows you to make professional looking websites without having to know any code.
3. Learn how to implement PayPal (it's very easy) and you can sell your knives or take orders directly from your website.
4. KISS - Keep it simple. Avoid cluttering up your webpage with a bunch of graphics. A cluttered website turns people off. AND what ever you do, don't put music on your site! A study done several years ago surveyed online customers and one of the top three peeves was websites that played music when you visited them.
As for some of the places that "rent" you a website for knives, my .02 is that they look very unprofessional. The first few that I visited I immediately clicked off because I thought they were just thrown up by a noob. It wasn't until later that I learned that some of those guys were some of the best Makers out there. It's just that their websites didn't portray that image! And make no mistake about it, you ability will be judged by customers when they see your website even though your website design has nothing to do with the quality of your knives. It's just the way the World works.
BTW, the tutorial linked above is pretty good. But it was started in 2009 and a lot of things have changed since then with WordPress. It's still easy, even easier now than it was in 2009, so if you don't see the references to the buttons he's outlined in the tutorial, just play around with it a bit.