For O1, an HT oven does not really seem necessary. There's no particular ramp requirement so all you really need is to be able to soak at the Austenitizing temperature you choose.
With a good burner that incorporates progressive air:fuel ratio adjustment, a gas forge is able to provide the temperature control needed. Fire it up, adjust to temperature and put the blade(s) in.
The need to make the initial adjustments manually probably rules a gas forge type HT setup out for the pros: too much fiddling about time that could be better spent doing something that makes money. For the guys treating small batches though, not needing to open the door for each blade, and then wait for the temperature to rebound before taking out the next, could be useful. The workpiece access is through the exhaust hole, so taking out one blade does not affect the temperature of those remaining.
I have built HT ovens and HT forges. I'd use one of the forges over one of the ovens for O1 every time (though not for stainless). The gas setup can run with a reducing flame and this helps to reduce both scale and decarb. It's certainly not a complete solution (PBC or similar still helps), but it's better than an electric oven with air in it.
A 4-minute video (not mine) of a gas forge I built specifically for O1, soaking at temperature. It's not exactly enthralling, but the point is that the temperature doesn't vary very much.
816 degC is 1500.8 degF. 818 degC is 1504.4 degF.
https://www.youtube.com/watch?v=1xvWkXBXY6U&feature=youtu.be
The burner in the video uses a commercially made Venturi mixer, but a blown burner can give similarly stable and progressive control.
Cost of the entire setup came in under 150 GBP: the equivalent of $225, excluding the 10" stainless pipe used for the forge shell, but including the thermocouple and pyrometer. If the 10" pipe had not been in my scrap pile, I would have used a 25-litre drum instead, or even that old standby, an old Propane cylinder.
O1 Ground Flat Stock is readily available here and little else is, so it tends to be used as a beginner steel despite not being as easy to HT as some other steels.
I was trying to build something that "anyone" can build and get decent results with, using only parts available here in the UK.