bring a table cloth, lot's and lots of business cards. I have noticed if the cards are scattered all over the table they get picked up more often vs. a little stack to the side.
walk the show as early as you can and look for knives that look like yours and check prices. If you are too high, come down.
expect to haggle over price. it's just the nature of knife show. If you can't take any less for your knives, mark them a little higher and come down.
lot's (LOT'S) of guys just look and engage in small talk and walk away. They come back later and buy. Treat every looky loo as a potential sale later.
people by the maker just as much as the knife. the friendlier you are to a potential customer, the more likely you will get the sale vs the guy down the line that is busy reading a magazine or ignoring customers.
band aids on the table. This always brings lots of comments and conversation starters.
stand up and look people in the eye.
point the handles toward the customer so they can pick up the knives. put price stickers on the back. You will find some people pick up every knife to see what the price is. you want them to handle the knives.
If a couple customers note a flawed knife -- it happens and lots of guys don't mind pointing that stuff out. Put it away or it will be a sale killer....or make it a heck of a deal to someone to get it gone.
If you don't sell any knives at a knife show, it wasn't the show's fault. Your knives were priced too high. If you sell them all the first day, you were priced too low.
make sure you have KnifeDog business cards on your table too. order free ones here:
http://www.usaknifemaker.com/store/...ogscom-usaknifemakercom-free-25pk-p-2287.html