There was a time when I subscribed to just about ever available knife magazine. There was a time when the magazines were worth it to me....when they actually contained relevant content about custom knives. These days I don't subscribe to any of them. Why? One day, when walking back from the mailbox, I was thumbing through the latest issue of a particular one, and realized that all it contained was factory/production knives. That prompted me to give the magazine a call and ask the question..... "What does it take to get a photo in your magazine?" The response was... "How much money did you spend over the last year advertising with us?" Long story short, I learned that their policy was to give the most ink, to those who spend the most in advertising. During the conversation I even made the comment... "Oh! So it's more or less blackmail? If I spend a ton of money advertising, THEN I get some ink?" The response: "Yep! That's the way it works."
To be fair, I understand their need to generate income, but because of that information, and the fact that there is little to no custom content, for me, it's a waste of money.