As you already know, in the video he's just marking in AC. Thats pretty much a surface mark, in my experimenting I found after trying to rub the mark off that it does etch to a certain extent. It's depends on how many passes you make and in my case, the settings on your machine. My Marking Methods machine has multiple power settings. I think the process works because the amonia in the glass cleaner is a barrier to any etchant that may migrate and cause ghosting. I may be wrong, but that's my story and sticking to it.
All that aside...
The original problem was etching and marking a mirror polished blade without ghosting. I still tape my stencil just along the top so I can lift it to check the etch. After taping it, I give the area under the stencil a little squirt of glass cleaner and squeeze out the extra with a rub of my finger. It creates a little suction to the stencil. I deep etch to my satisfaction and do a couple marking passes in AC. There's a couple things that are more important than anything else, #1....the etching solution DOES make a difference. Salt water mixes are a waste of time and caused brown ghosting on carbon steel. #2....I made my own marking peices, the giant marking surface of the generic markers only help to cook your stencil and make ghosting worse. If you have too much etchant under the stencil, the large pad only helps to spread the electrical current around the etch. My markers are 1/4"x 5/8" and 3/8" round. Logically, you want to pin point the current to where it's needed, not to the surrounding real estate. #3...I mark my blades on an alluminum plate, forget the alligator clip attached to the blank. As a happy little electron, I want to make the shortest trip possible. Using the plate, you'll feel a localized warm spot directly opposite your etch instead of with the alligator clip heating the whole blade.shorter path.
Sorry for being long winded on this one but the etching problem really ticked me off for a long while and apparently still does. lol. I almost went back to stamping. This has worked for me but your mileage may vary. Think it through if you run into snags.
Rudy