Very interesting and extremely well produced video
If I'm being honest, that's not a look that I like but there are LOTS of people that really like a textured look.
I etch and it is a bit of a pain getting everything lined up and square. Ernie's plastic templates help a lot with that.
Also, generally speaking, Smith's stamp their mark and stock removal guys etch.
I have the same problem.
My shop is in my basement and getting a mini mill down there by myself was hard enough.
A full Bridgeport would have to go in our livingroom lol.
And they don't have an auto off. I leave mine on by mistake at least 50% of the time. Good thing I have a large supply of CR2032 batteries thanks to my wife's "extreme couponing"