Ed, your photography and website work are both right up there with your knives - FIRST CLASS! I agree with you, a person needs to be doing those "in house" - takes too much money to farm them out, and they're still never exactly what you envisioned. I did webpages back in the "good old days" when we didn't have the WYSIWYG editors. We did it all in ASCII text, then open in a browser window to see what it looked like.
You do good work - look forward to meeting you at Blade this year.